www.meeplecorp.com

[email protected]

Location: Bath, UK, Hybrid or Remote within 1-2 hours of the UK timezone.

Meeple Corp is seeking an experienced Creative Lead to join our team and help bring popular, best-selling board games to major digital platforms. You'll own the creative vision and design across our growing catalogue of licensed tabletop adaptations, setting the bar for how our games play and feel, and lead the design work that gets it there. You’ll sign off design before it goes into build, act as the creative point of contact for our IP holders, and stay a hands-on designer yourself. You’ll also set the direction for art, UI/UX and presentation, delivered with our Technical Artist, UX/UI Artist and specialist partners. Joining our small, collaborative team, you'll help bring high-profile titles to life while contributing to a culture that values flexibility, shared responsibility and a passion for high-quality work.

Key Responsibilities

• Own the creative vision for Meeple Corp's digital adaptations: what the game is, who it’s for, what we preserve from the physical game and what the digital version adds.
• Set the creative direction for each project across art style, visual language, UX structure, tone, motion and audio, delivered through our Technical Artist, UX/UI Artist and freelancers.
• Stay hands-on with design: systems, progression, onboarding, retention mechanics, prototypes and design documentation. In a team of our size, the Lead still makes things.
• Lead the creative team across game design, UI/UX, art, animation and audio (including freelancers): direct day-to-day work, run reviews and critique, mentor, onboard new talent and conduct performance appraisals.
• Act as the creative point of contact for IP holders and publishing partners: present concepts and design for approval, incorporate feedback, protect brand authenticity, and help us win new licences by shaping the creative case in pitches.
• Work with the Lead Programmer and Production Lead to scope creative work against milestones, resolve blockers and keep the team on track to hit delivery dates and partner timelines.
• Design and improve the creative pipeline, including style guides, UX patterns, asset workflows and review cadences, and use AI tools to raise design and documentation throughput as well as concepting and production.
• Lead playtesting and creative reviews throughout development, championing onboarding, accessibility and long-term engagement across PC, mobile and console.
• Provide creative direction for marketing: key art, store assets, trailers and brand consistency across every game and platform.

Requirements

• Proven experience as a Lead Game Designer, Game Director, Design Lead or Creative Lead, with 7+ years in the games industry and multiple shipped titles. Digital tabletop or IP-driven work is a strong plus.
• A portfolio of games you have designed or directed, and the ability to explain the thinking behind the decisions. Depth in game design is essential; breadth across art and UX direction is a plus.
• A love for the physical board game space!
• Strong hands-on game design craft, with enough fluency in UI/UX and art to direct them credibly, and working knowledge of Unity-based production.